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Snack through our story – here you'll find news, pictures & information. Want to report on us? Then grab our press kit, high-resolution product images, our logo, and of course: our story. 🎙️ Questions? Just write to us directly!

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  • Statement regarding the broadcast on "Die Höhle der Löwen" (The Lion's Den)

    On Monday, September 29, 2025 , our participation in the TV show "Die Höhle der Löwen" (The Lion's Den) was broadcast on VOX.

    It was a great experience for which we are grateful and which we will never forget.


    During the recording, a moment occurred that caused some surprise. We respect the investors' views and decisions , even if we don't agree on every point.

  • It is important for us to clarify:

    1. We were seriously interested in making a deal. We take Frank Thelen's feedback regarding the conflict of interest in the shareholder structure seriously and are working on a solution.
    2. We are grateful for the constructive feedback. Since the recording in February 2025, we have already taken important steps to further develop our brand and product : A new packaging design will be introduced shortly, and the claim “No Bullshit” will be replaced by “100% natural”.
    3. We are convinced that our organic beef sticks represent a genuine addition to the food market . Our focus remains on delighting customers with high-quality, natural, and delicious products .



    We appreciate the interest in Whacky and invite all media professionals to download further information and press materials from this page.

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Press Contact

Want an interview? A sample order? Some honest answers? Write to us directly at presse@whackyfood.com . We don't bite (except beef sticks).

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  • Who is Whacky?

    We are Whacky Food – and we're putting an end to boring snacks full of chemicals.

    Our mission: Real, hearty, organic snacks that you can enjoy on the go, at the gym or in the office – without feeling guilty.

    💥 Natural. Warm. A little wild.

    We speak plainly, stand for quality – and prefer to snack on beef rather than sugar.

  • Our mission

    Each organic beef stick provides you with 10g of organic protein. Delicious and 100% natural.

    We make snacks for people who take care of themselves – and still want to enjoy themselves.

    • Organic beef from the EU
    • Only natural ingredients
    • Sugar-free, gluten-free and nitrite-free curing salt
    • No allergens , no excuses

    Do you want something hearty that will fill you up and not overwhelm you with chemicals?

    Here we go.

  • What does Whacky mean?

    Whacky comes from English and means something like "a little crazy or unconventional." And yes, that suits us quite well. 🤪 Because with our organic beef sticks, we're rethinking snacks: savory instead of sweet , and authentic instead of artificial .

    No frills. No bullshit. Instead, high-quality ingredients, real flavor, and the goal of finally delivering something sensible for on the go .

  • The Whacky Idea

    Dr. Peter Stiller founded Whacky Food because he was fed up with bland protein bars and snacks with ingredients that only a chemistry degree can understand.

    Peter is an experienced entrepreneur (including Bonnyprints for Rocket Internet), passionate athlete (Ironman), and passionate home cook (clean eating). With his organic beef sticks, he combines everything he values: natural ingredients, strong nutritional values, and great taste.

Our organic beef sticks

Snack smart. Stay whacky.

  • 10g organic protein

  • 0g sugar

  • Allergen-free

  • Low-carb

  • Keto, Paleo & gluten-free diets

  • delicious varieties

What our customers say

Let customers speak for us

from 356 reviews
High quality products

I didn't know the product and I'm glad I tested it. Great quality and I'd buy it again.

Mrs S.
Organic Beef Sticks Original Spice 10x 32g
Terrific

Super tasty and very good ingredients

Christian B.
Organic Beef Sticks Original Spice 10x 32g
It couldn't be better

Normally I get heartburn quickly when I eat salami or bifi etc. - not here! It's now the perfect snack for me between meals and tastes really great. Clearly recommended.

Stefan F.
Organic Beef Sticks Original Spice 10x 32g
Positive impact on the consumer

The type of packaging, both as a package and the sticks themselves, make a pleasant, professional impression. We had a good feeling throughout.

Anonymous
Organic Beef Sticks Mix 9x 32g
My absolute favorite

I wouldn't have thought it, but the taste of the organic beef sticks Italian Job is amazing!😋

Daniel S.
Organic Beef Sticks Italian Job 10x 32g

HYROX World Champion Jannik Czapla - official partner of Whacky

"Discipline, ambition and organic beef sticks - the perfect combination to unlock my potential."

Jannik, Hyrox Double World Champion

Hungry for more?

Whacky is also available at Denns.

Carnivore Snacks – Bio Beef Sticks als praktischer Snack fürs Büro

💪 Your quick protein boost – 10g per stick

Whether after training or in between: Every Beef Stick provides you with valuable protein for energy and regeneration.

🌿 100% Organic – Natural Snacking

We rely on certified organic beef and pure ingredients – without unnecessary additives, but full of flavor.

♻️ Sustainably packaged – better snacking

Our packaging is consciously chosen to be resource-efficient and recyclable, so you can enjoy it with a clear conscience.

Prices include 7% VAT (DE), shipping to DE is free.